African TV entertainment giant, SuperSport has acquired rights to air all 64 matches of the 2022 FIFA world cupTM taking place in Qatar. This automatically means that DStv will be showing all matches live on its premium packages.
The World Cup attracts millions of football fans around. According to the world’s football governing body, almost half the world watched the 2010 FIFA world cupTM.
With the huge increase in the use of tech and streaming channels today, at least 25% more viewing will come on board. As such, having the rights to air live football matches is a must for every top broadcasting company in the world.
Recommended: Where to watch the FA Cup for free.
Broadcasting Rights
DStv will be showing all the matches that will be played in Qatar from the 21st of November to the 18th of December, 2022. Other broadcasting networks like Startimes could also be airing this competition but we are yet to confirm that.
FIFA owns the right to broadcast the world cup and over the years, the have made billions of pounds from TV right sales to leading broadcasting bodies around the world.
And it’s not just FIFA who are making a fortune from TV deals. A few years ago, as confirmed by BBC, Sky had to pay £2.3 billion for the right to air just 116 English Premier League matches per season.
The Benefits of Broadcasting The FIFA World Cup
The big names of our programming industry will benefit from this. DStv will have some serious viewership which they will get a lot of leverage for – something they have been very good at over the years. This broadcast deal by SuperSport further improves DStv’s already rich coverage for sporting events.
Subscribers already have access to major sporting events like the English Premier League, the UEFA Champions League, and other major footballing and sporting competitions across Africa, Europe, and America.
The Challenges of Broadcasting The FIFA World Cup
The nature of the broadcasts poses unique challenges for the broadcasters. Major TV companies have spent billions on TV deals they currently hold. A few of those big names include BBC, Sky, BT Sports, beIN Sports, ITV, ESPN, SuperSport, and others.
As such, it would be wise for broadcasters to focus on acquiring the rights that could attract the biggest audiences. That would ensure that they get a better value for the investments they have already made.
The FIFA world cupTM is the world’s biggest sports event, it is loved by millions and millions of people all around the globe. The audiences for football matches are increasing at a staggering pace. And now that world is still dealing with the impacts of the Covid-19 pandemic, a large chunk of the viewership for the main event in Qatar will be coming from online platforms.
Major broadcasting corporations have shifted more to delivering content through online channels. DStv joined that train a while back with the introduction of the DStv Now app in 2014. With DStv Now you can stream your desired channels live using a browser on now.dstv.com or through the DStv Now application on a smartphone, tablet, or smart TV. Follow the link to learn more about DStv Now.
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