Plenty of tools help business owners and brand owners attain success. The core of the more vital tools is always their focus on improving the contact between brands and customers. For instance, social media marketing and SEO tools aim to drive the brand towards customer conversion.
But it doesn’t end there; brands need more – an edge over competitors, something that allows direct contact with the customers. That’s where email marketing comes in. Email marketing is a tool that has completely transformed how brands reach out to customers.
Firstly, it allows direct contact with the customers as long as they’re on your email list. At the same time, your marketing doesn’t have to depend on any platform, as you can easily supercharge it yourself regularly.
Email marketing is such a great tactic, and that’s why over a dozen agencies offer this service. If you are using click tracking software, it is crucial to ensure that it has the capability to track links in your email campaigns for detailed performance analysis. This makes it even more challenging to pick out the best option. However, certain features are essential to any agency.
What is the Role of Email Marketing Software?
The first step to choosing the right email marketing agency is understanding its role. The primary function of any agency is to provide software optimised for creating, sending, optimising, and reporting on email marketing campaigns.
These agencies make it easier to create and send emails to customers and, at the same time, receive complete reports on sales progress and customer feedback. Therefore, your marketing strategies aren’t comprehensive until you add email marketing software.
What Are the Features You Need to Look Out For?
The ease with which these agencies help with email marketing depends on various features. They include:
- Custom themes and drag-and-drop templates
- Management tool for contact lists
- A/B testing tools
- Personalisation fields
- Merge tags
- Analytics and reporting tools
- Mobile-responsive emails
- Data management and CRM integration
- Compliance with CAN-SPM
Regardless of the differences, most email marketing agencies offer these features. Therefore, you need to look out for these when choosing an email marketing agency. Take, for instance, the Shopify agency London brands have grown accustomed to; they offer the opportunity to send branded emails and personalised subjects.
Other agencies include Drip, SmartMail, Privy, ActiveCampaign, Omnisend, CM Commerce, etc.
How Do You Select the Best Email Marketing Agency?
Moving on, there are some fundamental factors to consider before making a final decision:
- Delivery Rate: The agency has to guarantee high delivery rates. That assures you that your messages are reaching your customers.
- Audience Segmentation: Your emails have to be delivered to a target audience based on the customer profile you are seeking.
- Analytics: must be detailed so you can gauge progress on marketing.
- Pricing: needs to be transparent and affordable for it to fit seamlessly into your marketing strategy
- Automation: smart enough to scale how far your email marketing efforts are reaching
Your brand needs effective marketing to prosper. In the same vein, your marketing requires effective strategies to work. Email marketing is one such strategy that needs the perfect agency to yield results. When you learn to connect these dots, your brand will be on its way to sustainable progress.